Social Media Marketing For Dummies by Shiv Singh & Stephanie Diamond
Author:Shiv Singh & Stephanie Diamond
Language: eng
Format: epub
ISBN: 9781119617020
Publisher: Wiley
Published: 2020-02-19T00:00:00+00:00
Chapter 13
Discovering Snapchat
IN THIS CHAPTER
Understanding how to use Snapchat for marketing
Taking advantage of Snapchat advertising
Snapchat (www.snapchat.com) is a multimedia messaging app that was originally created by Evan Spiegel, Bobby Murphy, and Reggie Brown as students at Stanford University. Launched first in July 2011, what makes Snapchat so special is that pictures and messages published on the social media platform are ephemeral, lasting only a very short period of time. Unlike Facebook or some of the other social media platforms, Snapchat is built from the ground up to be mobile driven and for snapping and sharing photographs. In fact, unlike other social networks it doesn’t have an accompanyning website. It’s built to be mobile driven and with a portrait orientation just the way you use your phone.
Snapchat is one of the newer social media platforms. It’s also one of the fastest growing with over 210 million daily active users who use the app over 20 times a day and spend an average of 30 minutes on the app creating 30 billion snaps daily. With its new Discover platform for premium content, Snapchat has launched 100 Discover channels and reaches a monthly audience of over 10 million viewers. And with over a $1 billion in annual revenue through advertising, Snapchat is already a popular advertising medium for marketers.
Over the years, Snapchat has been most successful in engaging a younger audience than Facebook, Instagram, Pinterest, or Twitter. In fact, that’s the most important fact to know about it — if you’re a business that’s trying to engage people younger than 25, then Snapchat should probably be your starting point for your social media marketing plans.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Direct | Global |
Industrial | Multilevel |
Product Management | Research |
Telemarketing | Web Marketing |
Influence: The Psychology of Persuasion by Robert B. Cialdini(4581)
The Miracle Morning by Hal Elrod(4404)
The Hacking of the American Mind by Robert H. Lustig(4064)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(3953)
Unlabel: Selling You Without Selling Out by Marc Ecko(3455)
Ogilvy on Advertising by David Ogilvy(3299)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3274)
Purple Cow by Seth Godin(3055)
Who Can You Trust? by Rachel Botsman(3018)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2981)
This Is Marketing by Seth Godin(2885)
I Live in the Future & Here's How It Works by Nick Bilton(2824)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2769)
The Power of Broke by Daymond John(2751)
Building a StoryBrand by Donald Miller(2745)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2663)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2627)
The Tipping Point by Malcolm Gladwell(2535)
Market Wizards by Jack D. Schwager(2524)
